How You Stand to Gain From Automotive Service Consulting

Managers employed in automotive service manager jobs are struggling with challenges to satisfy their customers. The traditional service set up does not seem to be able to hold onto customers and there is a need felt for an overhaul. Automotive service consulting is one of the ways to improve customer satisfaction and bring in the expected results. A service consultant can guide you keeping important aspects in mind.

An automotive service manager is tasked with the responsibility of coordinating which are related to automotive equipment. He takes care of everything, from operations to maintenance and repairs also. He studies and sees to the quality of the equipment which is to be acquired. The automotive service manager takes charge of everything and looks into the performance, the cost and even the rules and regulations of its use. It is his responsibility to see that there are lesser operational delays and the system runs without any glitches.

Most companies find it quite difficult to get good managers. They therefore look for service advisor training programs that are able to equip those already employed in a service manager job or service director job with the required skills to get good results. However, even good service consulting is difficult to get. In the event that you find a good service consultant the charges towards the consulting may be so high that you cannot afford him. Nevertheless a good service consultant is able to give you some essential advice and guidelines. You may not need his method of scheduling your customers as your goal is of capitalizing on your source of income. The main reason of an appointment system is to avoid delays and backlogs in the tasks.

A service manager is in charge of everything. He looks over the service department, controls the expenses and builds up a good clientele. He makes sure that the service is of a high standard and there are no causes for complaints. A service consultant will guide him and tell him how to supervise the people and to monitor their performances so that the customer is satisfied. He advises on their objectives and goal achieving of the people in the departments. He will even create a marketing plan and also the annual budget if a need is felt for a revamping of existing systems.

The service consultant has to give training regarding the administrative policies. All technicians have to be trained regularly and this is an important aspect which a service manager has to know and accept. The technicians have to be familiar with the latest equipment and their components. A Customer Service Index is important to every company. The service consultant is able to guide the company through the process and charts out the success path therein. Service managers will learn that this can be done by taking care of the complaints as soon as possible and dealing with them according to the policy of the dealership.

Used Mini – Keeping the Sixties Icon Alive

It would appear that the vast majority of European countries have a rich heritage of automotive history behind them that also extends into a rich and profitable future. Italy has Ferrari, Fiat and Maserati. Germany has BMW, Mercedes-Benz, Audi, Porsche and Volkswagen. Even France has Renault, Peugeot and Citroen. As a proud member of the British Isles, it pains me to say that we (as a people) haven’t got a great deal to show for our efforts in the past.

That’s not to say that we haven’t had our time in the sun though. One of the most popular and iconic cars in existence came from the British Isles and took the world by storm after appearing in a rather famous film, The Italian Job. The Mini Cooper was catapulted to fame in the sixties and was lauded for its dinky size, speed and manoeuvrability. It became a car of choice for the rich and the famous, as well as those with more moderate salaries. The Mini Cooper became a signifier of swinging sixties London and as a result, became one of the most iconic automobiles in history.

Sadly, like the vast majority of British car manufacturers, the engineering and design of the current Mini incarnation have been sold abroad. BMW are now responsible for manufacture of the newer Mini, but along with modernising the car, they seem to have sapped all the original character out of it. Power-steering, ABS and Satellite Navigation has robbed the Mini of its original charm.

If I was to buy a Mini these days, I would go back to the good old British version, warts and all. Fortunately you can still track a few of the original models down on the Used Mini market, but they are few and far between these days. If you manage to find one, be sure that you treasure it.

Honda Accord – 10 Million US Owners Can’t Be Wrong

In my younger days I worked for a number of advertising agencies the most well known of which was McCann Erickson. As a result I still have a keen interest in advertising especially on television where the commercials tend to be the most memorable. Every once in a while an advert comes along that really sticks in the mind, often long after you have forgotten what the actual product being advertised was.

The famous ‘Cog’ advert for the Honda Accord was first aired on British television back in 2003. Honda has a huge diverse market in the US but in the UK the appeal has always tended to be towards older buyers perhaps with the exception of the high performance models. The creative brief for the 2003 campaign must have incorporated a section which said something like we need more mass appeal for the Accord and how do we target a more youthful aspiring and ultimately trendier buyer?

Cue the ‘Cog’ advert to the soundtrack of “Rappers Delight” by the Sugar Hill Gang. The agency must have pitched the concept impeccably and how the suited Honda executives approved the advert we may never know. At the time it was a creative stroke of genius, the advert was two minutes long so the media budget alone would have been huge. Although the running time was subsequently reduced the message had certainly been delivered in style. The advert consisted of a visually stunning chain reaction of car components rolling together to create a domino effect which culminated in a finished car effortlessly rolling off a balanced trailer and coming to rest before the camera. The cleverly chosen voiceover of US author Garrison Keillor then delivered the line “Isn’t it nice when things just work?”

I first saw the advert at the cinema and was fascinated by the attention to detail. I have subsequently found out that the advert took over 600 takes to complete and utilised only minimal amounts of CGI. That was the brilliant thing about it, someone had lovingly and meticulously arranged all the individual components to move at just the right moment and it must have taken hours to set up just for one relatively short commercial. I can’t remember what film I saw but I remember the Accord advert so there’s the power of advertising for you!

Echoing the sentiments of the commercial it is nice when things work especially cars as let’s face it they are a means of getting us from A to B without letting us down. This has been the appeal of the Accord and for Honda and Japanese cars in general. Critics would say that the Accord doesn’t have the flair or Gallic charm of French cars or the sheer status of German Marques but after having once owned a Honda I realised what owning a reliable car is all about. They always start first time, mine never needed any oil between changes and it never let me down once. The trouble is you can easily take this for granted, something that I later discovered when I decided to return to a French car which although had bags of character it always managed to leave me stranded in the middle of nowhere in the rain.

The Accord has been getting people to work on time and not blowing up on family holidays since 1976 and is now in its eighth generation. Honda has developed a diesel engine which is the envy of the competition and has exemplarary standards of emissions and fuel economy which is becoming ever more important in this age of increasing fuel prices. The latest Accord is larger than its predecessors and has a high quality feel and outstanding build quality. Bullet proof reliability now comes as standard and with the popularity in the US the Accord doesn’t need clever advertising it just seems to sell itself.

Automotive Service Manger Training Process

Cars require regular maintenance and repairs. A mechanic does the physical work on the vehicle, but the service manager ensures that the dealerships service department is well run and managed. Automotive service manger training requires years. The manager needs skills gleaned from work experience, education, vocational training, and certifications in the automotive field.

Service managers are usually employed at a car dealership or a vehicle service operation. Budgeting is one of the chief responsibilities of the manager. They are charged with creating the operating budget, but also making sure the department stays within the budget parameters. They have to make sure costs remain within their projected expectations. They also have to set the goals in regards to profits. Quality assurance and the high ethical standards of the operation also fall under their purview. The manager is in charge of hiring and supervising employees, especially mechanics and technicians. It’s important that the manager make sure all employees are up to date in their training and applicable skills. This insures that customers are receiving the best service possible. They oversee everything that happens in the service department of a car dealership.

Both the service manager and general manager strive for the highest CSI or the Customer Satisfaction Index. Good customer satisfaction is the hallmark of a service department. These skills are an essential part of a managers training.

An ever-increasing number of people who are involved in an automotive service manger training process have an associate’s or bachelor’s degree from a college or university. Suggested concentrations are in computers, automotive technology, electronics, mathematics, and business. Training can be done at a technical college, community college, or through a certification program.

There are a large number of academies and vocational schools that offer certifications in automotive service, many of which can be an asset to a service manager. Dealerships appreciate varying amounts of education, training, and experience when choosing a manager. Education and experience are equally important in a manager’s training and preparation.

The National Institute for Automotive Service Excellence offers several professional certifications that boost an applicant’s qualifications. A well-qualified manager should have these certifications. Many service managers already have ASE Service Consultant certification prior to beginning their automotive service manger training. Having such a certification shows a solid understanding of how to perform vehicle repair and maintenance.

Technical knowledge is essential to the manager’s role in regards to quality assurance. They must know how the work is best performed and problems diagnosed, in order to be able to review and evaluate the work of technicians and mechanics. Ten to fifteen years of experience in the field of automotive technology and mechanics prior to becoming a service manager is an industry expectation.